Apple Intelligence Transforms the iPhone Experience

Deeply integrated into iOS 18 and built with privacy from the ground up

Coming in September 2024, iOS 18 is set to be a major update to the iPhone and iPad with new customization options, generative AI features, and Siri enhancements.

According to Apple, iOS 18 will be available this fall as a free software update for iPhone Xs and later. It includes a slew of new features and enhancements that are designed to make the iPhone experience even more personalized, powerful, and private.

One of the most significant changes in iOS 18 is the introduction of Apple Intelligence. This new technology is designed to provide users with a more personalized and proactive experience across all of their Apple devices. Apple Intelligence will use machine learning to identify patterns and preferences in a user's behavior and then use that information to provide tailored recommendations and suggestions.

For example, Apple Intelligence could recommend apps that a user might be interested in based on their past downloads or suggest music that they might enjoy based on their listening history. It could also provide personalized reminders and notifications that are relevant to a user's daily routine.

Apple Intelligence is deeply integrated into iOS 18 and is built with privacy from the ground up. This means that all of the data that is used by Apple Intelligence is encrypted and protected from unauthorized access. Apple also does not sell or share any of the data that is collected by Apple Intelligence with third parties.